Team

Conpleo is a value-based consultancy firm specialized in complex B2B environment helping customers to shape brand and sales performance. 

 

Our capabilities to address customers  challenges are based on our experience in marketing and sales in B2B complex environments. We have a wide understanding of small and large companies operating locally and internationally. As consultants we have a pragmatic approach thanks to our managerial and operational background.

Conpleo is about closing the gap between corporate strategy and execution. It is also about closing the gaps between marketing and sales. These gaps are widely known but still challenging to address.

 

We express and symbolize it through our logo. Conpleo means finish, complete, perfect.

Advisors
Håkan Forsberg
Co-Founder & Senior Partner

hakan.forsberg@conpleo.com

+971 56 114 2303

Dubai

LinkedIn

Experienced advisor with new insights on how to transform or build a B2B sales and marketing organization in today’s business landscape.

Magnus Karlsson
Senior Advisor

magnus.karlsson@conpleo.com

+46 70 693 13 35

Stockholm

LinkedIn

Assisting customers to develop, implement and convert sales and marketing strategies into performed actions. 

Dr Paul O Olson

Associated Partner
 

+47 482 20 378

Oslo

LinkedIn

Helps accelerate and focus your leadership, facilitate turnarounds and solve strategy related problems. Paul has worked in international leadership and management roles since 1984, including global teams and projects. Since 2007 active in organisational development, executive coaching and mentoring at international level.

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Håkan Forsberg

Co-Founder & Senior Partner

hakan.forsberg@conpleo.com

+971 56 114 2303

Dubai

LinkedIn

Long operational experience from positions in international and national B2B sales organizations. Successful transformation to a value based B2B consultancy practice for more than 20 years. Proven record of approach and methodology creating sustainable growth for my clients. I take the role of advisor for to deliver insights for planning of the projects and as coach and mentor for the execution. Assignments are predominantly long term to ensure success. Many entrepreneurs, managers and leaders on all levels use me as a personal coach and mentor to challenge and support them. As an advisor I will not always tell you what you want to hear, but what you need to hear.

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Magnus Karlsson

Senior Advisor

magnus.karlsson@conpleo.com

+46 70 693 13 35

Stockholm

LinkedIn

Assisting customers to develop, implement and convert sales and marketing strategies into performed actions. Experience from complex B2B business where technology and digitalization has been the base for transformation into new opportunities and new business models. I have led global and multicultural sales-teams including partner management. 

Industries of experience: Banking, Industry, Telecom, Energy & Utilities.

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Eric Lundgren

Co-Founder & Managing Partner

eric.lundgren@conpleo.com

+46 70 661 69 37

Stockholm

LinkedIn

Experienced expert in complex B2B business, I help companies with the development of marketing and sales strategies and tactical implementation. In cooperation with my client, I develop customized actions and help with implementation. A work that supports business development in the short and long term. Fields of experience: strategy and business development, consultative sales, sales and partner management,

contract negotiation, project management, leader of multinational and multicultural marketing- and sales teams. 

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Eva Norras Rehn

Senior Advisor

eva.norras.rehn@conpleo.com

+46 72 532 25 61

Stockholm

LinkedIn

Dedicated business-minded marketing and communications professional with comprehensive background from start-ups as well as mid-size and large enterprises within B2B. I have a passion for using the potential within the digital business landscape and for creating a tight cooperation between sales and marketing. My core skills are; marketing strategy, inbound marketing, digital marketing, creation of awareness- and interest building content, lead generation and marketing automation.

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Peter Torehall

Senior Advisor

peter.torehall@conpleo.com

+46 70 869 17 48

Malmö

LinkedIn

Experienced CFO with an interest in and knowledge about Sales Controlling – making historical numbers work for the future. Have worked over an extensive period in an international organization with sales companies around the world. Leading a set-up of a long sales cycle driven Pipeline concept with KPI’s on order intake potential, quotation volumes, hit rate, actual Order Intake. Then using this information to gain insight into the possibility of fulfilling Budgets and Business Plans.

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Anna Karin Verneholt

Senior Advisor

annakarin.verneholt@conpleo.com

+46 70 379 43 20

Stockholm

LinkedIn

Assist customers to develop, implement and execute strategies. Marketing and sales alignment focusing on messaging, content and sales leads generation. 

Associates 
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Dr Paul O Olson

Associated Partner

+47 482 20 378

Oslo

LinkedIn

Helps accelerate and focus your leadership, facilitate turnarounds and solve strategy related problems. Paul has worked in international leadership and management roles since 1984, including global teams and projects. Since 2007 active in organisational development, executive coaching and mentoring at international level.

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